Saudi Arabia Poultry Market Supported by Efficient Supply Chains
Saudi Arabia Poultry Market is set to grow due to rising protein demand, population growth, and tech advancements in poultry farming from 2026 to 2030.
According to the TechSci Research report titled “Saudi Arabia Poultry Market – By Region, Competition, Forecast & Opportunities, 2020–2030F”, the Saudi Arabia Poultry Market was valued at USD 42.32 million in 2024 and is projected to reach USD 60.28 million by 2030, growing at a robust CAGR of 6.15% during the forecast period. This growth is primarily fueled by increasing consumer demand for protein-rich diets, evolving food preferences, urbanization, and significant advancements in poultry processing and farming technologies.
Surge in Demand for Processed Poultry Products
One of the key factors driving market expansion is the rising demand for processed and convenient poultry products. As Saudi Arabia continues to urbanize and more households adopt dual-income lifestyles, the demand for quick, ready-to-cook, and ready-to-eat food products has soared. Poultry, in particular, has emerged as a preferred protein source due to its affordability, nutritional value, and versatility.
Busy professionals, working parents, and students are increasingly turning to pre-marinated, frozen, and portioned chicken products that offer convenience without compromising taste or health. These products save time, reduce kitchen prep work, and cater to a growing population that prioritizes both nutrition and ease of preparation. As such, processed poultry—including items like chicken nuggets, seasoned drumsticks, and breaded fillets—are seeing strong growth across supermarkets, hypermarkets, and quick-service restaurants.
Additionally, poultry’s status as a lean protein has made it an ideal alternative to red meat, especially for health-conscious consumers seeking low-fat, high-protein diets. This shift in dietary habits aligns with broader wellness trends, further cementing poultry’s place at the center of Saudi Arabia’s modern food culture.
Retail and E-Commerce Channels Drive Market Accessibility
The proliferation of modern retail outlets—including supermarket chains, hypermarkets, and online grocery platforms—has significantly improved consumer access to poultry products. These retail formats not only offer a wide variety of fresh and processed options but also invest in cold chain logistics and in-store technologies that ensure quality, safety, and traceability.
E-commerce has further amplified this accessibility, allowing consumers to shop for poultry products from the comfort of their homes. Home delivery services, often bundled with promotional discounts and subscription models, have become particularly popular in urban centers. These digital platforms are instrumental in widening the customer base for poultry producers and enabling tailored marketing strategies.
Food manufacturers are also tapping into this growing market by launching innovative poultry products that cater to specific dietary preferences. The introduction of low-fat, gluten-free, organic, and high-protein poultry items is helping brands differentiate themselves and respond to evolving consumer expectations.
Influence of Global Culinary Trends
Saudi Arabia’s increasing connectivity with global markets and exposure to international cuisines have introduced consumers to diverse poultry-based dishes. The growing popularity of international restaurant chains and multicultural food products is increasing demand for processed and frozen poultry cuts used in global recipes—from grilled chicken breasts and kebabs to wings and schnitzels. This cultural diversification is expected to further boost the market for value-added poultry products that offer convenience and global flavors.
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Market Segmentation Highlights
The Saudi Arabia Poultry Market is segmented by type, product type, nature, distribution channel, regional distribution, and company. Two segments in particular—organic poultry and the Western Region—are showing significant promise and driving structural changes in the market.
Organic Poultry: Fastest-Growing Nature Segment
Organic poultry is the fastest-growing segment in terms of product nature, reflecting a broader shift in consumer values toward sustainability, health, and food safety. More Saudi consumers are now seeking organic meat options that are free from antibiotics, hormones, and synthetic additives.
This transition is part of a global movement toward cleaner, traceable, and ethically produced food. In response, poultry producers in Saudi Arabia are investing in organic certification, sustainable feed, and humane farming practices. These changes are supported by government policies encouraging sustainable agriculture and by increasing consumer education about the health and environmental benefits of organic foods.
Organic poultry not only meets the demands of health-conscious consumers but also supports biodiversity, reduces environmental degradation, and promotes animal welfare. As a result, organic farming is transitioning from a niche category to a mainstream offering in the poultry market.
Western Region: Fastest-Growing Regional Market
Among the regions, the Western Region, encompassing key cities such as Jeddah, Mecca, and Medina, is expected to witness the highest growth during the forecast period. This region's economic vibrancy, dense population, and influx of international visitors—especially religious pilgrims—generate significant demand for poultry products.
The area boasts strong retail and foodservice infrastructure, including large supermarket chains, modern food processing units, and fast-food outlets, all of which are pivotal in distributing poultry products. The growing demand for convenience foods in this region complements its sophisticated logistics network, ensuring the rapid and safe delivery of perishable poultry items.
Furthermore, the Western Region’s strong tourism and hospitality sector amplifies demand, particularly during pilgrimage seasons when millions of visitors require consistent food supply, including safe and high-quality poultry.
Outlook
Saudi Arabia’s poultry market is evolving rapidly in response to changing consumer behavior, economic diversification goals, and sustainability initiatives. Key trends—including rising demand for processed and organic poultry, expanded retail distribution, adoption of advanced farming techniques, and growing health awareness—are shaping the future of this sector.
With strategic government support, private-sector innovation, and a growing appetite for high-quality, convenient, and ethically produced food, the poultry industry in Saudi Arabia is poised for sustained growth. The continued development of infrastructure, digital channels, and product innovation will be instrumental in meeting domestic demand and reducing reliance on poultry imports—strengthening food security and positioning the kingdom as a leader in modern poultry production.
Major companies operating in the Saudi Arabia Poultry Market are:
Almarai Saudi Arabia
Al-Watania Poultry Company
Fakieh Poultry Farms Company
Al-Berri United Food Co. Ltd.
Alwadi Farms Poultry Company
Arabian Agricultural Services Company
Arabian Farms Dev.Co.Ltd.
Dijla Poultry Company
Balady Poultry Trading Co.
Arabian Agricultural Services Company
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“The future of the Saudi Arabia poultry market appears promising, driven by the government's Vision 2030 program which aims to reduce the dependency on oil and diversify the economy. This ambitious initiative includes strategic plans to enhance food security and promote sustainable agriculture practices. With an increasing population and changing dietary habits, there is a growing demand for protein-rich diets, making poultry a key component. Technological advancements in poultry farming and processing, such as automation and precision farming techniques, are expected to improve productivity and efficiency.
Government initiatives to boost local production, such as providing subsidies and incentives to farmers, will further catalyze the expansion of the market. With these factors combined, the Saudi Arabia poultry market is poised for significant growth and a prosperous future.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Poultry Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Poultry Market.
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