Sun Protection Goes Mainstream: Cosmetics Market on a Growth Trajectory
The global sun care cosmetics market is experiencing significant growth, driven by increasing awareness of the harmful effects of ultraviolet (UV) radiation and a rising demand for multifunctional and sustainable skincare products. The global sun care cosmetics market size was valued at USD 11.98 billion in 2024. It is expected to grow from USD 12.41 billion in 2025 to USD 17.24 billion by 2034, at a CAGR of 3.7% during 2025–2034.
Market Overview
Sun care cosmetics encompass a range of products designed to protect the skin from the damaging effects of UV rays. These products include sunscreens, after-sun care, and self-tanning products, among others. The market's growth is attributed to several factors, including heightened consumer awareness of skin health, the prevalence of skin-related ailments, and the integration of sun protection into daily skincare routines.
The increasing popularity of outdoor activities and the influence of social media trends have further propelled the demand for sun care products. Consumers are seeking products that not only offer effective sun protection but also align with their preferences for natural, organic, and environmentally friendly ingredients .
Market Segmentation
By Product Type:
- Sunscreen Lotions: Holding the largest market share due to their ease of application and broad-spectrum protection against UVA and UVB rays.
- Sunscreen Sprays: Gaining popularity for their convenience and ability to reach hard-to-reach areas.
- Sunscreen Creams, Sticks, and Gels: Offering various textures and formulations to cater to diverse consumer preferences .
By Application:
- Facial Sun Care: Dominating the market segment, driven by increasing awareness of the harmful effects of UV radiation on facial skin, such as premature aging and skin cancer.
- Body Sun Care: Experiencing significant growth due to the rising popularity of outdoor activities and the need for comprehensive sun protection.
- Lip Sun Care: Although the smallest segment, it is expected to witness substantial growth owing to the increasing demand for lip balms and other lip care products with sun protection.
By SPF Level:
- SPF 15-30: Preferred for daily use and affordability.
- SPF 30-50: Holding the largest market share, accounting for 40.2% of the global market revenue in 2023, due to the growing awareness of the importance of sun protection.
- SPF 50+: Projected to have the highest CAGR of 5.2% from 2023 to 2032, driven by the rising demand for high-protection sunscreens among outdoor enthusiasts and individuals with sensitive skin.
By Target Audience:
- Men: Expected to account for the largest share of the market by revenue in 2023, due to the growing awareness of the importance of sun protection among men.
- Women: Anticipated to grow significantly, driven by the increasing demand for anti-aging and skincare products.
- Children: Projected to grow at a steady pace, owing to the increasing awareness of the importance of sun protection for children.
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Regional Analysis
North America:
North America holds a significant share of the sun care cosmetics market, driven by rising consumer awareness about sun protection and increasing disposable income. The region is home to leading market players and has a well-established distribution network. The U.S. market, in particular, is expected to reach USD 21.44 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030.
Europe:
Europe is another major market for sun care cosmetics, with a strong focus on natural and organic products. Growing health consciousness and increasing demand for premium skincare products contribute to the growth of the European market.
Asia-Pacific:
The Asia-Pacific region is projected to witness significant growth in the sun care cosmetics market in the coming years. Rising disposable income, growing urban population, and increasing awareness about sun care are key factors driving market expansion in this region.
Latin America and Middle East & Africa:
These regions are emerging markets for sun care cosmetics, with growing consumer demand for sun protection products. Increasing disposable income and changing lifestyles offer potential growth opportunities for market players in these regions.
Conclusion
The sun care cosmetics market is poised for substantial growth, driven by increasing consumer awareness of the harmful effects of UV radiation, the rising demand for multifunctional and sustainable skincare products, and the influence of social media trends. As consumers continue to prioritize skin health and seek products that align with their values and lifestyles, the market is expected to witness continued innovation and expansion in the coming years.
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