Probiotics in Animal Feed market is driven by rising demand for animal protein and growing emphasis on animal health and welfare during the 2026–2030 forecast period.

According to a recent report by TechSci Research, titled “Probiotics in Animal Feed Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F,” the Global Probiotics in Animal Feed Market was valued at USD 4.26 billion in 2024 and is projected to grow at a CAGR of 7.27% through 2030. This robust growth is being driven by increased awareness of the benefits of probiotics in animal nutrition, combined with rising demand for animal protein and enhanced focus on livestock health and welfare.

A key driver for the market is the escalating global demand for animal protein—particularly meat, milk, and eggs—due to population growth and shifting dietary habits toward protein-rich foods. To meet this demand, livestock and poultry producers are striving to increase productivity and efficiency. Probiotics support this effort by enhancing digestion and nutrient absorption in animals, resulting in improved growth rates, better feed conversion, and higher yields.

At the same time, there is a growing emphasis on animal welfare and health, influenced by both regulatory standards and evolving consumer expectations. Increasingly, consumers demand food derived from animals raised without antibiotics or growth hormones. Probiotics offer a natural solution to this challenge by improving gut health and boosting immunity in livestock. A balanced gut microbiome not only reduces the need for antibiotics but also protects animals against pathogens, thereby enhancing their overall health and resilience.

Moreover, tightening global regulations on the use of antibiotics in animal feed—motivated by concerns over antimicrobial resistance and public health—are reinforcing the shift toward probiotic-based alternatives. Many governments are encouraging the adoption of non-antibiotic growth promoters by offering incentives and regulatory support, helping further accelerate market growth. Probiotics have thus emerged as a key element in the transition toward more sustainable and responsible livestock production systems.

In modern farming systems, where efficiency is essential, probiotics play a vital role in maximizing nutrient utilization. By promoting a healthy gut environment, they ensure that animals absorb more nutrients from the same amount of feed, thereby reducing feed costs while maintaining optimal performance. This is particularly important in high-density farming operations, where maintaining animal health under stressful conditions is critical. Probiotics contribute to improved digestive function, reduced incidences of gastrointestinal disorders, and stronger immune responses, all of which help animals cope with the challenges of intensive production systems.

Another important aspect contributing to market expansion is the growing consumer awareness of sustainable agriculture and the desire for cleaner food labels. The use of probiotics aligns well with these values, offering a natural and safe alternative to chemical feed additives. Producers incorporating probiotics into their feed regimens can appeal to eco-conscious consumers while also complying with stricter regulatory standards.

The increasing volume of scientific research and innovation in the field of microbiology and gut health has further strengthened the case for probiotics in animal nutrition. Studies continue to demonstrate the wide-ranging benefits of probiotics in enhancing growth, improving immunity, and reducing disease incidence in livestock. This expanding body of evidence is encouraging greater adoption among producers and investment from feed manufacturers.

The global Probiotics in Animal Feed Market is segmented by livestock, source, form, distribution channel, regional distribution, and company. Among these, the retail stores segment is expected to witness significant growth during the forecast period. Retail stores offer easy accessibility and a wide selection of probiotic products, making them a preferred channel for farmers and pet owners. These stores typically stock a range of trusted brands and often employ knowledgeable staff who can advise customers on selecting the most suitable products for their animals.

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Furthermore, retail channels frequently engage in promotional campaigns and product awareness initiatives, contributing to higher consumer engagement and product adoption. The convenience and product availability offered by retail stores, along with strong consumer trust in in-store purchases, are expected to sustain this segment’s dominance in the near future.

From a regional perspective, North America is projected to be the fastest-growing market for probiotics in animal feed during the forecast period. This growth can be attributed to several factors, including increasing health awareness, higher disposable income, and a mature livestock industry focused on quality production. Additionally, government support for sustainable agricultural practices, growing concerns over antibiotic resistance, and the presence of major market players with advanced production capabilities are expected to further boost the regional market.

North America also benefits from a well-developed agricultural infrastructure, improved access to raw materials, and a strong R&D ecosystem that supports continuous product innovation. These advantages make the region an attractive hub for both local and international probiotic manufacturers.

In conclusion, the Global Probiotics in Animal Feed Market is poised for significant expansion over the coming years. Factors such as rising demand for animal protein, regulatory restrictions on antibiotic use, growing consumer emphasis on animal welfare and sustainability, and scientific advancements in probiotic formulations are all driving this growth. With continued innovation and collaboration across the agricultural value chain, probiotics are expected to play a crucial role in shaping the future of animal nutrition and food production.

Major companies operating in Global Probiotics in Animal Feed Market are:

ADM Inc.
International Flavors & Fragrances Inc.
CHR. Hansen Holding A/S
Evonik Industries AG
DSM BV
Ohly GmbH
Alltech Inc.
Kemin Industries Inc.
Provita Animal Health
Lallemand Inc.
Glanbia Plc

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“The Consumer demand for sustainable and natural products and increasing population growth and increased protein consumption are key drivers of the Probiotics in Animal Feed market. In recent years, the growing shift toward more responsible and ethical animal farming practices. Producers are seeking alternatives to conventional production methods, and probiotics offer a natural, ethical, and sustainable approach. This driver is reflected in the industry's commitment to reducing the use of antibiotics, promoting animal welfare, and adopting practices that resonate with consumer values.

Moreover, the growing consumer emphasis on preventative agricultural products has enhanced production and marketing efforts. To meet the demands of the market, manufacturers are increasingly incorporating cutting-edge technologies with high production efficiency. Rising consumer acceptance and continuous product innovation will further ensure the growth of the Probiotics in Animal Feed market in the coming years”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.